Impact of advertisement on society,particular on values and lifestyle.While a number of factors influence the cultural values,lifestyles and behaviour of a society.The various impacts are shown below:-
1. Advertising Encourages Materialism:- Many critics claim advertising has an adverse effect on consumer values by encouraging materialism-a preoccupation with material things rather than intellectual or spiritual concerns
2. Advertisement makes people buy things they don't need :- Advertisement makes people buy things they don't need.Many critics say advertising should just provide useful information about the products and should not persuade.
3. Advertising and Stereotyping- Advertising is often accused of creating stereotypes through its-
a) portrayal of women
b) Ethinic minorities
c) other groups
a) Women-Ctitics have often argued that advertisement depictswomen as preoccupied with beauty,household duties and motherhood and show them as decorative objects or sexually provocative figures
b) Blacks and hispanics:-African americans and hispanics have also been the target of stereotyping in advertising.Advertisers virtually ignored all non white groups as identifiable sub cultures and viable markets
c) Other groups:- The focus has been on ethinic minorities and women,some other groups feel they are victims of stereotyping by advertisers
3) Advertising and the media:-It is well documented that economic censorship occurs,where as the media avoid certain topicsor even present biased news coverage,in acquiescence to advertise demands.
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